What Are the Benefits to Sharing A Collection Online?
Access and Monetization
No matter the reason for having an online collection, the greatest benefit to a shared online collection is ease of access. The more people work and study from home, the more important remote access becomes. With an online digital collection, you can set the level of access you require and facilitate remote work or study for your intended audience.
For institutions dedicated to free public access, an online collection shared without restrictions or paywall is the best way forward. With thorough digitization, including accurate OCR and metadata, an online collection can be quickly searched and studied from anywhere. A collection’s reach can grow dramatically with a free-access digital collection.
If you want to monetize the collection, whether for a continuous income or to help fund the digitization process, you can implement a paywall as part of the digital library. With a paywall, users must pay for access or features. A paywall can be instituted in many ways. Organizations that want to maintain free access but need to monetize to help cover digitization costs can add a paywall for printing or downloading privileges. Specific collections can be set behind a paywall while the rest of the library remains free. For more of a continual income, access can be restricted to those who pay for subscriptions or membership. How and when to implement a paywall is up to you.
Not all collections can be shared with the public, but a digital library may be useful for your organization’s internal use. Private cloud-based collections or remote access to internal systems can improve the flexibility and efficiency of staff who work with the collection. Employees can search faster and more effectively than in a traditional physical collection, and work from home or on the road when necessary all while keeping the contents secure from public access.
Improved Exposure and Discoverability
Often a challenge for smaller collections and organizations is a lack of exposure, even to their own target audience. Without enough exposure, even the most accessible collection doesn’t provide an impact on the community it serves. Sharing a digital collection online helps improve the overall exposure and discoverability of the collection.
In the digital age, online search engines are the primary means of research for many people. An online library properly set up with searchable metadata offers far greater discoverability than an organization’s website alone. With more detailed data to be searched, the greater visibility the collection has online, which makes it easier for those searching to discover the valuable information held in your collection. By sharing your collection, you will foster research and collaboration to help build the community your collection or organization is a part of.
Transparency and Authority
Quality research relies on trustworthy sources. With the hue and cry of “deep fakes” and “fake news,” shared online collections provide an essential repository of primary sources that break through the clutter with verifiable facts. The importance of visibility and trust in information cannot be understated. Transparency gives researchers the security of knowing the information they find in your collection is authentic to the original physical materials.
Likewise, by offering solid, verifiable primary sources for use within your community and beyond, your organization becomes an authority on your subject matter. Recognizing you as a reputable resource, your community will engage with your organization and come to rely on your collection for research or personal interests. The more people who come to your website and use your collection, the more opportunities you will have to expand your organization and the services you can offer.