You have big dreams and your organization has a big impact on communities, but sometimes you run into big roadblocks when funding your projects. Some of your projects include protecting and preserving documented history, which is our mission as well, so we know how important it is to be able to fund those projects. Asking for money can be hard, and can be a daunting task, especially when you need to raise a substantial amount.

However, you aren’t alone in this process! When you partner with a trusted archival company, they will be with you every step of the way. Here’s the three-step path we recommend for funding your archival projects.

Tell Your Story

This is the single-most important foundational factor when funding your project. Telling your story establishes who you are and why you exist. What problems are you solving in your community, and why can’t it thrive without you? What resources do you make available? What collections are you preserving for historical research and future generations?

Don’t just tell your story. Share it in such a compelling way that your readers will want to jump on your band wagon, hail their friends, and enthusiastically dive into the work you’re doing. For this, social media can be incredibly productive. Creating videos, online events, groups, and pages will help capture interest and followers. Many archival companies can also assist in creating a web presence that matches the upcoming project or archive!

Part of telling your story is listing your goals for the future. When you ask for funding, make sure you explain why you need money and how it will be used, which is something your archival company can help you with. Be specific. Why do you need it to impact the community? And don’t forget to tell why your partnership is important.

Ask for Donations from Private Donors

Whether it’s time or money, people are more likely to give when asked directly. Review your donor list and identify a handful of friends or donors who align best with the goals of the project. These are the donors who are moved by your mission and purpose. Use the old-fashioned method of mailing personal letters. Call potential donors on the phone and set up a meeting. Tell your story, explain your need and tell them why you thought of them, how their values align with yours, how they can help, and that they will directly impact a need.

People want to be needed. If you can outline exactly how a prospective donor can help, they will be more likely to invest, and personally asking people and being prepared to answer their questions will establish a foundation of trust.

Historic works are always at risk of damage due to accidents or simply handling the documents, which makes digital library preservation imperative. Explaining that preserving these documents is of utmost importance, and laying out exactly what will be lost if these documents aren’t preserved digitally will paint an honest picture of why you need the help of donors.

Partner with a trusted archival company who will help you communicate with those outside of your organization. They will help educate and energize your key donors on the possibilities and benefits of your digital archiving project.

You are not alone in this process. Your archival partner can provide demonstrations, presentations, and education. They will explain the importance of archival quality and doing your project right the first time.

Apply for Grants

Did you know that both the private sector and the government have grants available for library preservation?

Applying for grants might be a little intimidating. A grant proposal is involved, and there are so many, many grants to apply for. Where should you start? How does receiving funds from foundations work?

Applying for grants takes more specialized expertise than marketing. In fact, it might be helpful to hire a grant writer. Again, you may have to spend money to make money. Charitable requests, whether government or not, aren’t just for giving away free money. Your mission must be aligned with their mission, and a grant writer will help you apply in a way that appeals to this connection. If you still want to go through the process yourself, you can find many guides, including this simple step-by-step guide.

Grants can be worth incredibly large sums, and there are a surprising number of grants available for nonprofits and libraries.

Don’t stop there!

You can use any or all of these strategies. Some build on each other, and each compliments the rest. Now all you have to do is continue to build your relationships. Make sure you thank your donors and invest in working relationships with them. This will remain important for future projects. You want your donor to take ownership of projects and be just as dedicated as you are. Don’t just use their money. Show them how they’re directly helping, which can be as simple as sending out regular newsletters or taking time to have personal conversations.

At Anderson Archival, we know how important preserving historical collections is for future generations, and we want to help you create the best digital collection possible. On occasion, our customers ask us to meet with significant donors to explain the benefits of creating a digital library and we have found this to be effective. Call us today at 314.259.1900 or email us at info@andersonarchival.com for more information on ways to fund your archival project and how to build a digital library!

Even on the most social, shallow corners of the internet, it is becoming hard to miss the world of museums and archives. For advocates of sharing and learning from history, that’s excellent news.

When building or preserving a collection, a common pressing question is “How do I get this important document in front of those who don’t even know it exists?”

The largely on-demand nature of the internet means that knowledge and familiarity have to, in some way, precede a search. But when your collection lives outside the realm of the typically encountered, searches can be rare.

Social media circumvents this. While gathering content and followers can be a slow process, a digital library shared on Twitter or Instagram can go from obscure to viral in the blink of an eye. Many museums have already captured this momentum. Successful accounts like New York Times Archives and The Met Museum set the bar high, but so-called smaller collections can find a niche audience in this medium as well.

With these successes, it becomes easier to understand why some museums and collection curators build their sharing strategy around social media.

Does this tactic encourage viewers to treat their experience superficially, as Philip Kennicott argues in a review, or does it fill a desire on participants’ parts to be entertained and to interact? If “the only reason people know about it is because of Instagram,” , isn’t that, on the simplest level, more eyes on the art?

Ultimately, there is no denying that social media boosts awareness. Whether it changes the viewing and learning experiences is still to be discovered.

Why would a curator or director refuse to embrace and utilize social media in sharing their collection?

The Topic Is Too Niche

The internet is an ideal environment and means of finding researchers and appreciators of that very niche. Take, for example, this account about the former St. Louis football team, the Cardinals. While the Cardinals are a ubiquitous name for St. Louis baseball, the historical football team is far less known, and yet this Twitter account showcasing historical Cardinals football items has found a large following.

The Topic Isn’t Interesting

Wait. You’ve spent years and money preserving a collection that isn’t interesting? Doubtful! There may be dense text included in a collection, but interest is in the eye of the beholder – and there are ways to showcase even the most seemingly inaccessible collection .

A Social Media Account Is Just More Work. Who Is to Say There Will Even Be a Return on This Effort?

If reaching the technologically savvy and younger generations is a priority for you and your collection, social media isn’t something you can afford to ignore. There are alternative solutions for organizations with tighter budgets or time constraints. The Library of Congress archive blog has a technical how-to for creating a bot that randomly shares images from an archive.

One of the many benefits of technology is the way that it constantly makes itself easier to use, so the possibilities for bots and programs managing social media accounts can only grow. Right now, bots may not generate the same level of excitement as a curated account, but they are better than nothing!

My Collection Isn’t Digitized

It would be difficult to share on a digital medium that which is not digital. A collection kept on paper, in boxes, is not only limited in the means of gaining an audience, being available for research, and enriching the lives of strangers, but it is also at risk of loss. Anderson Archival is ready to build a digital library from your materials and ensure the safety of your collection with secure digital backups.

An audience for your collection is out there, and social media can help you find it. Creating a digital library is half the battle, but don’t let that library go unused!

Are you ready to start a social media account for your digital collection?

Three Ways to Make the Most of Your Digital Collection’s Social Media Account

Tie history to today. Use hashtags like #OnThisDay to showcase artifacts published “on this day in history,” or take a page from the marketer’s playbook and tie posts to trending topics. These may not be successful individual posts, but inclusion in hashtags may gain followers who were previously unaware of your collection.Is a piece of your collection relevant to breaking news? Share it, but be sure to make the context clear.
Utilize trending topics within the archival community like #ArchivesHashtagParty, usually hosted by the twitter account. Members of the archival community and interested bystanders watch these topics. There are few other ways to put your collection in view of so many eyes!In addition to using hashtags, use social media to foster relationships within the archival community. Interactions between museums and collections can go viral, but even more beneficially, can mean shared audiences and resources.
Create something worth sharing. Rather than pinpointing what this means for your particular collection, it is easier to identify a social media post that isn’t worth sharing. Search “history twitter” or “museum instagram” and examine the results. Does the account post interesting information and not just a link? Are the images compelling? Many accounts make the mistake of linking to the museum or collection website without giving a reason they wanted to share the post.There is something that just works about the digital library social media accounts for the Missouri History Museum and the St. Louis Art Museum.

What you do with your collection and how you share it is up to you. Anderson Archival is here to show you the possibilities and help make them happen. Is it important that your collection is preserved as a digital library, kept safe from loss, and available for future generations? Anderson Archival specializes in digital preservation and secure backup. Contact us today at info@andersonarchival.com to talk about your collection or sharing it with social media.

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